Augmented Reality Videos: Topps and iPhone App | Gracepoint Video | Ministry of Gracepoint Berkeley

Augmented Reality Videos: Topps and iPhone App

Augmented reality is one of the latest tech innovations that’s beginning to be more prevalent. Augmented reality is the blending of the real world and virtual reality, usually taking the form of computer graphics superimposed on top of live footage from a web cam or a cell phone camera. OK, if that explanation didn’t help you at all, take a look at these videos.

Here is an advertisement for Topps baseball cards, where they have incorporated augmented reality to make baseball cards come alive. When you put a special “code card” in front of the web cam, you see not only yourself on the screen, but a 3-D baseball player shows up on the card you are holding, and you can use the keyboard to control the behavior of this 3-D player.

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Here’s an iPhone app based on this concept. Using the video function of the phone, the Nearest Tube Augmented Reality app displays information about the New York subway system, showing arrows indicating where each subway line is going and where the nearest stations are. Still looks a bit raw and there is room for improvement, but similar apps have started to appear showing where people are twittering from, where the nearest apartments for rents are, etc. This is definitely a technology that has a lot of potential to make information available in a powerful way.

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This entry was posted on Tuesday, July 21st, 2009 at 12:07 pm and is filed under Clean Funny and Interesting Videos and tagged with interesting. You can follow any responses to this entry through the RSS 2.0 feed.

One Response to “Augmented Reality Videos: Topps and iPhone App”

Sean says:

July 21, 2009 at 9:47 pm

Thanks for putting up this video. I heard about this on NPR, where doritos is using the technology to play live rock concerts.

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This blog was created to share the various videos created by Gracepoint Berkeley both for the enjoyment of viewers as well as to spark any ideas for other churches looking to create similar material. If you like the videos please comment and let us know! There are also videos by others that we've enjoyed and wanted to share here.

Gracepoint Berkeley is a church located a few blocks from the UC Berkeley Campus. We also have locations in Austin, Texas, Davis, and Hsinchu, Taiwan.

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